This Special Issue Prepared for:
FIRSTNAME - LASTNAME
EMAIL ADDRESS

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Publisher and Editor:  Eric V. Van Der Hope

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From the Desk of Eric V. Van Der Hope
Sunday, April 11th, 2004 ~ 2:27 p.m. (PST)
Volume 3.2, Issue #32
Email: editor@foundationofsuccess.com
Website: http://www.foundationofsuccess.com
Corporate Website: http://www.globalnetpublishing.com
Circulation: 12,307

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1 - TOP SPONSOR AD ~  "What Does the new S*P*A*M Law
                                                REALLY Say?"
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By subscription only! Welcome to your issue of 'The Marketing
Toolbook Ezine'. You are receiving this ezine because you or
some one using your email address requested a subscription 
or you previously downloaded an ebook from my website: Foundation of Success.

This is a 100% opt-in list. If you no longer wish to remain on our
list,  easy unsubscribe directions are at the very bottom of this
mailing. You have been subscribed through email address:
{EMAIL}

Please feel free to forward this newsletter to anyone you know
who may be interested in the information I provide herein. It's
easy and free to subscribe, just send email with your friend's
name and email address to:

subscribe@foundationofsuccess.com?subject=friend

If you prefer to view issues in a web based format which will 
enhance your viewing experience, simply click on the link below
for last weeks issue:

http://www.foundationofsuccess.com/newsletter.htm


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
2 - EDITOR'S RECOMMENDATION 
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Dear Friends,

Most people online Do Not make enormous amounts of money,
if little or even None at all . . . 

However - You can change that! You can be one of the few that can
easily alter the results of what you can accomplish online . . . If you
have a minute - listen to what I'm going reveal to you.

I've found a resource that could potentially 'set you fr.e.e' from all the
'other' stuff out there that says you can make t.ons of mo.ney.

My friend and colleague has written an incredible book that literally
opened my eyes to the 'real world.'

If you've ever wondered if it could be possible to make a reasonable
amount of money, just using your computer, internet and affiliate
programs - Stop Here!

Let me introduce to you Rosalind Gardner - bestselling author of
"The Super Affiliate Handbook." She puts to rest all the 'hype' of
internet marketing and gives you the Truth you deserve!

See for yourself here:

http://www.foundationofsuccess.com/rgardner.htm

Rosalind literally 'walks the talk' by raking in thousands of dollars
per month by affiliating with Internet merchants and selling their
products. She's even willing to show you proof to satisfy your
doubts . . . Find out below:

http://www.foundationofsuccess.com/rgardner.htm

Rosalind Gardner is the 'Guru' of Affiliate Marketing. There is no 
other person I would recommend you to on getting the most accur-
ate, up-to-date valuable tools for Affiliate Marketing Success.

Yours in Success,

Eric V. Van Der Hope
President
Foundation of Success
http://www.foundationofsuccess.com
http://www.globalnetpublishing.com


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
3 - IN THIS ISSUE
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

==>  1   -  Top Sponsor Ad
==>  2   -  Editor's Recommendation  ~ Hot Off The Press . . . !
==>  3   -  In This Issue
==>  4   -  Comments from the Editor
==>  5   -  Feature Article ~ Yanik Silver
==>  6   -  Recommended Resources
==>  7   -  Ask Us
==>  8   -  Disclaimer
==>  9   -  Privacy Policy
==> 10  -  Contact Information
==> 11  -  Subscribe and Unsubscribe Instructions

               ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
4 - COMMENTS FROM THE EDITOR
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Welcome {FIRSTNAME Friend},

A warm hello to all of our new subscribers and welcome back 
to all my regulars. Thanks to those of you who have just joined
us. I hope your week has been as productive as mine - I just
can't seem to slow down! There is just not enough time in the
day to do everything I wish . . . 

Grab your favorite mug of yours and fill it up! Get comfortable 
and lets begin! As always, it is great to see individuals taking 
the initiative and starting on the road to success by taking one
of many steps to your own online business (or offline!). I hope 
you will learn a few things from my informative ezine.

I've got some useful information here you can surely benefit
from and also enjoy immensely! So enjoy your personal copy 
of the 'The Marketing Toolbook Ezine!'

This week's edition brings you an informative feature article
by Yanik Silver.

"Yanik Silver is a “results-only” direct response copywriter and
marketing consultant who specializes in creating powerful tools
and resources for entrepreneurs to enhance their businesses.
Before learning about direct response marketing, Yanik poun-
ded the pavement selling medical equipment starting at the
tender age 16 when he first received his driver’s license. 

And actually it was a customer who gave him his first taste of
direct marketing and it literally turned on the lights and helped
him discover what he wanted to do at a young age. 

He is the author of several marketing and practice building
books including “Instant Internet Profits”, "Surefire Sales Letter
Secrets”, “The Ultimate Sales Letter Toolbox” and “How to
Cash in on More Cosmetic Patients”. 

His original information project is dedicated to helping doctors
attract more elective procedures."

I guarantee that you will enjoy and learn considerably from Yanik.
There is no better guy to learn from than this man! 

I encourage questions, suggestions, or comments. Feel free to
drop me a line and let me know what your thoughts are.

Thank you for taking the time to read my notes and I encourage
you all to continue reading the rest of this informative ezine and
perhaps using it to further your quest for success in whatever
you do. Set your goals - and achieve them! 

My warm and gracious thanks . . .

Yours in Success, 

Eric V. Van Der Hope
President/Editor
Foundation of Success

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
5 - FEATURE ARTICLE ~ Yanik Silver
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

"Are You Carrying Buckets?"

By Yanik Silver

I lent my personal trainer, Jeff, borrow a copy of "Rich Dad Poor
Dad" by Robert Kiyosaki. A few weeks later during our workout
session he blurts out, "You know what -- I'm carrying buckets!"

"Huh?" I replied.

Jeff reminded me in the "Rich Dad" book Kiyosaki gives the
example of someone carrying buckets to supply a town with a
water and another person building a water pipe line to carry the
water. It took longer for the pipeline to be built but once it was
done - the money would continue to come in with or without him.

What are you doing?

Sadly most people are carrying buckets. They are getting 
paid based on the hours they work. Even if you are a highly 
paid surgeon or attorney your income is still limited by the 
hours you can work. Everybody has been taught to think the
harder you work the more money you make. What if that's
completely wrong? What if it's the smarter the work, the more
money you make?

Personally, I prefer to work once and get paid over and over and
over again. And there are lots of ways you can create recurring
revenue for yourself. It could be via royalties from an invention, a
song, or a book. It could be from network marketing. It could be
from real estate. It could be dividends from investments. Or it
could be from a multitude of other ways aside from the typical 
9-to-5 grind.

The majority of my income day-in and day-out is a direct result 
of work I did 1,2,3, even 4 years ago or more. For instance, if
you create an information product to sell (like a report, ebook,
software, video, etc) you only have to do the work once of
creating it and once to write the sales letter.

Then if you set up some automatic promotion avenues like an
affiliate program or autoresponder messages - you can continue
to get paid for that product indefinitely. One of biggest income
streams is a product I created 4 years ago and still makes me 
a nice six-figure income each year.

Frankly, I couldn't turn off my recurring revenue streams right now
if I tried. That's because much of what I've created has fed on it-
self. One product refers people to another. Our affiliate network
(over 25,000) refer people to our sites. Some of our sites cross-
promote our other sites, etc. etc.

When you keep working on activities that have recurring value
you'll create a momentum that's tough to stop. But the truth is -- it
IS hard work in the beginning. It's like a rocket taking off in which
it burns most of its fuel on lift off. 

You need to put in the hours and effort upfront and then you can
ease off the throttle. But if you don't put in the extra effort upfront
you'll never achieve lift off and get that momentum you need.

The more you think about doing the work once and being paid
multiple times the more creative your mind will become. Ask
yourself the right questions and you'll get the right answers.

In fact, even this article, if I'm lucky, will become a recurring in-
come producing activity. I wrote this material once and the publi-
city from it will hopefully get a few people to my websites and
into my marketing funnel.

Now of course, I'm not saying that every activity I do each day 
is highly leveraged because I still do some "dumb stuff" like
checking email or filling out tax forms. But I'm working on out-
sourcing as much as I can and focusing just on income produ-
cing activities (just like you should).

Copyright 2004 - Yanik Silver

-----------------------------------------------------------------------------------
Just 30-years old, Yanik Silver is recognized as the leading
expert on creating automatic, moneymaking websites and 
he's only been online full time since February 2000! Yanik is
a highly sought after speaker and attendees regularly pay up
to $4,995.00 per person to hear his secrets.

He is the author, co-author or publisher of several bestselling
online marketing books and tools, which can be found at:
www.SurefireMarketing.com
-----------------------------------------------------------------------------------


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
6 - RECOMMENDED RESOURCES
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

E-zine/Newsletter Publishing: How To Boost Your Business
By Publishing Your Very Own E-zine. 

 -  Establish yourself as an expert in your field, so you can attract more and
    better qualified clients . . .                                   For more info press here

E-zine Promotion: How E-zines Are Powerful Promotional
Tools That Can Bring Big Profits. 

 -  Discover 12 ways to make your ezine stand out in the crowd, uniqueness
    is the name of the game . . . !                             For more info press here

Internet Business Blueprint: Guide To Unlocking the Power
of the Net and Starting Your Own Business.

 -  Sell online in 30 minutes or less without knowing a single line of code,
    owning a website or taking credit card orders.    For more info click here

Website Membership:  Learn How To Start Your Own Highly
Profitable Internet Membership Site.

 -  The elements you must have for a successful private membership site
    (and common mistakes to avoid).                       For more info click here

Psychological Marketing:  How You Can Open-up A Flood-
gate of Orders For Your Products.

 -  Trade secret information handed down from the experts - not something
    you'll find on any internet street corner . . .        For more info click here


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
7 - ASK US
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Do you have any questions about marketing, management, ad
writing or resources for small businesses? Contact me and I will
do my best to help you.

Send your email to:

webmaster@foundationofsuccess.com?subject=ask_me


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
8 - DISCLAIMER
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Foundation of Success disclaims any liability for the use of any 
contributed information contained in this newsletter. While I will
not knowingly publish ads for questionable businesses, I also
claim no responsibility for the legality or accuracy of advertise-
ments or articles submitted and reprinted by permission.

Please use your own judgment and check out those that interest
you. It is the contributor's and/or advertiser's responsibility to
abide by all pertinent jurisdictional laws and regulations pertain- ing to their business.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
9 - PRIVACY POLICY
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

My subscriber list is confidential. You are a valued subscriber to
this ezine and your legitimately private details will never be sold,
rented or otherwise made available to any other entity.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
10 - CONTACT INFORMATION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Eric V. Van Der Hope
Publisher and Editor - 'The Marketing Toolbook Ezine'
Email: editor@foundationofsuccess.com
Website: http://www.foundationofsuccess.com
Corporate Website: http://www.foundationofsuccess.com

Questions or Comments, send your feedback to address below:
feedback@foundationofsuccess.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
11 - SUBSCRIBE and UNSUBSCRIBE Information
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

This is where I must talk about all those things that I'm required
to tell you due to stricter Internet laws . . .

First of all, this is a commercial email.

Second, my full contact info is:

Corporate Office:
Foundation of Success
10514 National Boulevard
Suite 334
Los Angeles, California, 90034
310-621-1653

Questions or Comments, send your feedback to address below:
feedback@foundationofsuccess.com

And third:

If you wish to continue receiving my newsletter and periodic
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If, for any reason, you feel that I'm not serving you well, you may
unsubscribe at any time. Simply do the following . . .

Just click on the link below. Your name and email address will
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Upon using the link below - you will receive a confirmation via
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If the link does not work - simply reply to this email and type
un.subscribe in the Subject Line.

I appreciate your time and energy in this matter and apologize 
in advance for any inconvenience I may have caused you.




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Copyright © 2004 Foundation of Success. All Rights Reserved.
The services provided here are for personal use only. Commercial
use or redistribution in any form, printed or electronic, is prohibited.
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