This Special Issue Prepared for:
{FIRSTNAME} {LASTNAME}
{EMAIL}

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Publisher and Editor:  Eric V. Van Der Hope

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From the Desk of Eric V. Van Der Hope
Saturday, February 21st, 2004 ~ 12:01 a.m. (PST)
Volume 3.1, Issue #31
Email: editor@foundationofsuccess.com
Website: http://www.foundationofsuccess.com
Corporate Website: http://www.globalnetpublishing.com
Circulation: 9301+

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By subscription only! Welcome to your issue of 'The Marketing
Toolbook Ezine'. You are receiving this ezine because you or
some one using your email address requested a subscription 
or you previously downloaded an ebook from my website: Foundation of Success.

This is a 100% opt-in list. If you no longer wish to remain on our
list,  easy unsubscribe directions are at the very bottom of this
mailing. You have been subscribed through email address:
{EMAIL}

Please feel free to forward this newsletter to anyone you know
who may be interested in the information I provide herein. It's
easy and free to subscribe, just send email with your friend's
name and email address to:

subscribe@foundationofsuccess.com?subject=friend

If you prefer to view issues in a web based format which will 
enhance your viewing experience, simply click on the link below
for last weeks issue:

http://www.foundationofsuccess.com/newsletter.htm


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
1 - EDITOR'S RECOMMENDATION ~ Hot Off The Press . . . ! 
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


Dear Friends,

My good friend Michael Nicholas suggested I consider a few ideas to
implement within my business. I was curious what he had in mind. He
introduced me to his book I've heard so much about - and Wow . . .
there were some great ideas and tactics I hadn't even thought of that
I wanted to use right away!

Let me tell you . . . this is absolutely, positively and incredibly the
most powerful book I've read on what it takes to get customers to 
buy!

This is 198 pages of "Pure Gold!" But don't let the number of pages
scare you . . . for this is a complete guide and psychological weapon
to produce nothing but results from your customers.

Now - In case you do not own a copy of Order Button Triggers, the
next best thing is to download a new Fr^ee Special Report package.
It's based on Michael's ebook, Order Button Triggers. 

FACT: This HOT report recently received an explosive 692 download
requests in just 48 Hours!

"Discover Insider Secrets That Drive People To Your Order Buttons
On Impulse To Buy What YOU Sell. Now get this "FR*EE SPECIAL
REPORT" that turns your website into a credit card money making
machine! 

To get your complimentary copy, simply press on the url below to
obtain your very own username and password to this valuable and
most sought after report. Hurry up - If Michael finds out I'm doing this
he will have my neck in a noose . . . !

http://www.foundationofsuccess.com/reader.htm

My advice to you - Download it Now and READ it right away . . . 
and find out how to turn your website into a credit card money 
making machine! :-)

Yours in Success,

Eric V. Van Der Hope
President
Foundation of Success
http://www.foundationofsuccess.com
http://www.globalnetpublishing.com


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
2 - IN THIS ISSUE
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

==>  1   -  Editor's Recommendation  ~ Hot Off The Press . . . !
==>  2   -  In This Issue
==>  3   -  Comments from the Editor
==>  4   -  Feature Article ~ Anne Ahira
==>  5   -  Recommended Resources
==>  6   -  Ask Us
==>  7   -  Disclaimer
==>  8   -  Privacy Policy
==>  9   -  Contact Information
==> 10  -  Subscribe and Unsubscribe Instructions

               ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
3 - COMMENTS FROM THE EDITOR
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Welcome {FIRSTNAME Friend},

This week's edition brings you an informative feature article by
Anne Ahira. For those of you stuck on how to develop and main-
tain a website that produces results . . . get a good start in your
internet business by taking the refreshing advice from Anne. The
article has great information and I've even used it as a guide
myself.

Grab a cup of coffee or your favorite drink and get comfortable!
I'm finally bringing you another issue of 'The Marketing Toolbook
Ezine'. I've got some information here you can surely benefit
from and also enjoy immensely! I urge you to take the time to
read it.

As I've indicated in past issues, I continually make changes to
this newsletter as well as to the website. Change is good and
certainly needed to keep up with the constant evolvement of
the internet.  If you have not already done so, surf on over to the
website and see the new changes that have taken place! :-)

As you have probably noticed I do not send Solo Ads (or very
few of them if at all). The reason behind this is that it takes far
too much time to review each and every one of them to make
sure they are legitimate.

This is why anything I do send out other than my own writing are
endorsements that I completely support since I've used or have
purchased these products in the past and as a result they have
improved the overall success of my business.

If I recommend something - it's something that could be used 
as a resource to maintaining a successful business. So take
heed! :-)

All of what I try to do reflects the goal I have to make the informa-
tion I provide for you as professional as possible in appearance,
quality and content.

I encourage questions, suggestions, or comments. Feel free to
drop me a line and let me know what your thoughts are. I have
an excellent record of customer service. Check out the proof!  
All of my customers, potential customers and certainly not last -
my subscribers - Always come first!

Thank you for taking the time to read my notes and I encourage
you all to continue reading the rest of this informative ezine and
perhaps using it to further your quest for success in whatever
you do. Set your goals - and achieve them! 

My warm and gracious thanks . . .

Yours in Success, 

Eric V. Van Der Hope
President/Editor
Foundation of Success

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
4 - FEATURE ARTICLE ~ Anne Ahira
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

"Seven Secrets For A Better Website"

»§«·´¯`·.,¸¸,»» By Anne Ahira

Have you ever wondered why it is that some web sites enjoy
super success while many others fail miserably? Below are
seven secrets to help you make YOUR site one of the winners!

1. Speed

Several studies indicate, that you have only 10 to 30 seconds to
capture visitor's attention. If your site is slow to open, your custo-
mer will likely lose patience and close the window. And that
means bye.. bye.. to your site! Worse.. no sale.

Solution: Avoid having too much animation in your site. Com-
press the image files and host your site with a good hosting
company.

2. Website Design

Remember you have only 10 to 30 seconds to capture visitor's
attention. So website design is very important. Most people
judge something on their first look! When visitors come to your
site, they will see the reflection of YOU. Be certain they will like
what they see.

Make your site comfortable to look at. Be consistent with the feel
and design. Don't use bright colors that jolt the eye and senses.
Use a text that is easy to read. Better yet, put a really great pic-
ture of yourself on your site. Let your visitors know who they are
dealing with, and show them that there is a real human behind
the website! 

Did my picture capture your attention the first time you visited 
my website? I hope so. I hope you could see that I was a real,
genuine, caring person that you would feel comfortable doing
business with. :-) 

3. Focus Your Site

Make sure to focus your website on the intended goal. This will
help you to target your market easily. For example, if you are in-
terested in a car selling business, most of the contents of your
site will naturally be about cars. For instance, your topics could
be; My Car Collection, Tips for Buying A Good Car, Millennium
Cars, The Secrets of Washing a Car, etc..! :-) 

Car Lovers will enjoy visiting your site, because you give them
exciting information about a topic they are personally interested
in.

When you have laser focus, and great contents, this will create
happy customers coming back to your site again and again.
This makes it possible for you to repeatedly offer them new
sales items to purchase from your site!

Don't clutter your site with too many unrelated products. When
you have more than one or two unrelated products, make a
unique page for each instead of putting them all on the same
page. And do it with some style and thought. Your customers 
will not appreciate feeling that they have been tricked with an
unworthy product.

4. Keywords Density

Many site owners ignore or are ignorant about the importance of
Keywords. I have found sites which don't have any keywords at
all. This is death for a website! A Good keyword density will help
your site listing in search engines!

Remember, 90% of web surfers find what they want by typing in
the search engines. So design your site to maximize the place-
ment. Focus on your keywords. Utilize the meta tags keywords,
description and title. 

If you have no idea what I am talking about or if you don't know
how to use HTML code, please, find someone who does or pur-
chase a few good books (I can suggest one or two). I know this
may sound terribly confusing but it is one of the most crucial
things needed to build a better more successful website. 

5. Simple Navigation

Make your site navigation easy. If the customers find it hard nav-
igating your site to find what they want, they will go elsewhere.
So, limit the choices, and make the sales process uncomplica-
ted.

6. Make Payment Easy

If you sell a product, offer your customer a variety of payment
methods. If your site does not offer a credit card, you are hurting
your business...get one right now. You can set up a merchant
account such as ClickBank, or use one of the many credit card
clearing companies. Take checks online. Provide an address
for those who prefer to pay by cash, check, or money order and
provide them with a guarantee.

Make the payment process obvious, easy to access and
intuitive to use.

7. Credibility Is Vital

Your professional website design will not sell, if the customers
don't trust you! So, provide legitimate contact information online.
Your email address, mailing address, phone number and a fax
number, if applicable. If you are reluctant to give this information
to your customers, why should they trust, or buy from you? 

Having your own domain name is also very vital for your credi-
bilty. It will make you look more professional. Choose a domain
name that easy to remember and suitable for your business.

Putting testimonials from happy customers is one of the best
way to improve your credibility. When the customer can read
what other people say about your service, they will be more
inclined to trust you!

Applying the seven secrets above probably will not make your
site become as famous as Amazon or Yahoo overnight! But . . . 
If they are applied correctly and included into an overall website
design and marketing campaign, you will see great improve-
ment to your site's traffic and sales!

-----------------------------------------------------------------------------------
Anne Ahira is the Founder of The Elite Team International. The
'Team' was created to help anyone, no matter where they live,
learn how to build a better financial future for themselves, and 
to learn how to do so quickly.

For anyone seriously interested in creating a more abundant life,
she offers comprehensive, online training, taught one easy step
at a time. Training from an experienced marketer helps rocket
you to success! With Anne, you get your very own personal
guide and mentor... for FREE! 

Anne Ahira, who goes by the nickname of Asian Brain, is 24
years old. She can speak 8 languages, graduated from
University in less than 3 years and was the top student out 
of class of 832 students. http://www.TheBestAffiliate.com
-----------------------------------------------------------------------------------


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
5 - RECOMMENDED RESOURCES
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

E-zine/Newsletter Publishing: How To Boost Your Business
By Publishing Your Very Own E-zine. 

 -  Establish yourself as an expert in your field, so you can attract more and
    better qualified clients . . .                                   For more info press here

E-zine Promotion: How E-zines Are Powerful Promotional
Tools That Can Bring Big Profits. 

 -  Discover 12 ways to make your ezine stand out in the crowd, uniqueness
    is the name of the game . . . !                             For more info press here

Internet Business Blueprint: Guide To Unlocking the Power
of the Net and Starting Your Own Business.

 -  Sell online in 30 minutes or less without knowing a single line of code,
    owning a website or taking credit card orders.    For more info click here

Website Membership:  Learn How To Start Your Own Highly
Profitable Internet Membership Site.

 -  The elements you must have for a successful private membership site
    (and common mistakes to avoid).                       For more info click here

Psychological Marketing:  How You Can Open-up A Flood-
gate of Orders For Your Products.

 -  Trade secret information handed down from the experts - not something
    you'll find on any internet street corner . . .        For more info click here


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
6 - ASK US
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Do you have any questions about marketing, management, ad
writing or resources for small businesses? Contact me and I will
do my best to help you.

Send your email to:

webmaster@foundationofsuccess.com?subject=ask_me


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
7 - DISCLAIMER
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Foundation of Success disclaims any liability for the use of any 
contributed information contained in this newsletter. While I will
not knowingly publish ads for questionable businesses, I also
claim no responsibility for the legality or accuracy of advertise-
ments or articles submitted and reprinted by permission.

Please use your own judgment and check out those that interest
you. It is the contributor's and/or advertiser's responsibility to
abide by all pertinent jurisdictional laws and regulations pertain- ing to their business.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
8 - PRIVACY POLICY
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

My subscriber list is confidential. You are a valued subscriber to
this ezine and your legitimately private details will never be sold,
rented or otherwise made available to any other entity.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
9 - CONTACT INFORMATION
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Eric V. Van Der Hope
Publisher and Editor - 'The Marketing Toolbook Ezine'
Email: editor@foundationofsuccess.com
Website: http://www.foundationofsuccess.com
Corporate Website: http://www.foundationofsuccess.com

This is a commercial email
Corporate Office:
Foundation of Success
10514 National Boulevard
Suite 334
Los Angeles, California, 90034

Questions or Comments, send your feedback to address below:
feedback@foundationofsuccess.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
10 - SUBSCRIBE and UNSUBSCRIBE Information
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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I appreciate your time and energy in this matter and apologize 
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Copyright © 2004 Foundation of Success. All Rights Reserved.
The services provided here are for personal use only. Commercial
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